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Cool Running hosts over 1.1 million unique visits every month, with over 7 million pages of the Web's best content downloaded. This audience is composed of serious runners -- educated consumers with interests in health and fitness. With this large yet focused viewership and highly competitive prices, Cool Running is the best advertising value on the Web.

Our flexible and targeted advertising packages allow us to meet the needs of a wide range of advertisers, from the largest global fitness companies to the smallest weekend races. (Race directors, please review this information about our race-promotion services).

A world-class site for world-class companies

In Web marketing, context is everything. Cool Running has put together the most full-featured set of services, articles and information that exists on the Web for runners. Give your product, event or service enhanced credibility by advertising alongside the best running content on the Web.

Enviable demographics

Cool Running's broad-based audience reflects the rich variation of the running community, allowing you to reach a balanced mix of demographics. Moreover, these are online consumers. Two-thirds of our visitors say they are very interested in going online to buy running-related goods or already do so. And that's a big deal, since they do indeed buy: 64 percent of oru visitors bought at least two pairs of running shoes last year, for example.

Under 1810%
18 to 2414%
25 to 2917%
30 to 3418%
35 to 3914%
40 to 4412%
45 to 498%
50 to 544%
Running Experience
New Runners33%
1 - 5 years37%
6 - 10 years11%
11 - 15 years7%
16+ years12%

Variety of advertising options

We have a substantial range of advertising options to build an ad campaign for any marketing effort, large or small.

Section sponsorship. High-impact advertising on every page of the sponsored section.

Ad banners and buttons. Targeted advertising on the pages of your choice.

E-mail newsletter. Text and graphical advertising in our twice-monthly e-mail newsletter (circulation 21,000).

Opt-in mailings. Over 30,000 of our registered members have specifically requested to receive information about running-related products and services. Let us send them your message.

Contact us

For pricing and more information, fill out our contact form, and start advertising on the top website for runners.

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