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Road Race Promotion for Race Directors

Race Management Resources

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How to Organize Your First 5kHow to Organize Your First 5k
Whether you're just starting out or already have a few races under your belt, get the ultimate race director guide for planning and managing a 5k run or walk from start to the finish line. It's free and brought to you by ACTIVE, the leaders in endurance race planning. Download Here

How to Organize Your First MarathonHow to Organize Your First Marathon
Download the race director's guide to organizing the perfect marathon. From permit logistics to managing your marketing and racer entries, ACTIVE's guide to marathon planning is a race director’s best friend. Download Here

Bringing Up the Rear: How Late Should a Race Course Remain Open?Bringing Up the Rear: How Late Should a Race Course Remain Open?
The sport is booming. The walls of intimidation have been torn down. Anyone willing to make a commitment and accept the sacrifices involved can do it. Races are closing out at record pace, especially at the marathon and half-marathon distances. Life is good in this business.

Immediate GratificationImmediate Gratification
Awarding Excellence Is Not Always As Simple As It May Seem

Where Does All The Money Go?Where Does All The Money Go?

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Cool Running has supported and promoted running events since 1995, the first major running Website, and offers the Web's most complete and effective set of race-promotion resources. Our management team has significant first-hand experience with race management, and we understand the needs of race directors.

Whether you have a 5k or 10K race, half marathon or marathon event, or any other distance, feel confident when you promote your running race on Cool Running.

Our services

Running calendar listing:
We have millions of active users who are on the lookout for their next finish line. Get on their radar by listing your event on and today!
Get an listing here.

Free race results listing:
Post your race results on Cool Running.
Submit your race results now.

Event Banners: These banners (120x60 pixels) appear on our Races/Results page, as well as designated Event Calendar and Race Results pages. For pricing or more information, email us.

On-line race registration:
Along with our partners at, we can help you manage your race registration more easily and more efficiently by moving the process online. All information is set up in correct format for timing companies, and races save processing, mailing, and handling. This costs the race nothing, and consolidated checks are sent to you regularly; runners pay a small service fee which is standard and readily accepted.
View our online race registration software solutions.

Instant Ads on
Want to increase registrations but don't have a big budget? attracts millions of visitors each month who are searching for events like yours. Instant Ads is Active's performance based advertising tool, designed so you only pay when users click on your ad. It's is a quick and easy way to advertise your event to an interested audience without risk.
Learn more about Instant Ads.

Why Cool Running?

Lots of runners. By promoting your race at Cool Running, you put your event in front of one of the largest online running audiences. We have over 650,000 unique visits at Cool Running every month, with our visitors browsing more than 1.75 million pages each month.

Lots of racers. An overwhelming percentage of these runners are racers, too. Because Cool Running offers the Web's most comprehensive race-related information in our event calendar and race results, we are the de facto online hub for runners who race. Let us help you connect with them.

Track record - 15 Years and Growing. As the Web's longest-running commercial site for runners, Cool Running has unparalleled experience and success rates with race promotion. Hundreds of events have used Cool Running's services, and many of our clients have been online with us every year since we started in 1995. And our readers keep coming back, too. The growth has been phenomenal.

Geographic targeting. Even with Cool Running's vast global reach, the web site is designed to allow you to put your event in front of carefully targeted geographical regions. Particularly for small and regional events, this means that your marketing dollars are spent efficiently on the runners most interested in races in your region.

Online focus. Cool Running is online-only, and we pour all of our energy and expertise into the online medium. As more and more runners turn to the Web for information and resources, we are the most qualified organization to help you meet their needs.

Save lots of Money. For race promotion and timely advertising, efficiency and cost effectiveness there is no other source that can match Cool Running. We reach far more runners than print media, and we are interactive for runners. They can click for information and register all with one visit. Many races save thousands of dollars on printing costs because they have gone to on-line only registration or have had downloadable/printable applications available only for those actually using them.

Our success stories

We have helped some of the world's most respected running events increase participation and improve pre-race and post-race communication with runners. Here are just a few of the hundreds of races that have used Cool Running's event promotion services:

  • Aflac Iron Girl Race Series
  • Amica Marathon
  • Boston Marathon & Half Marathon
  • Baltimore Marathon
  • BayState Marathon
  • Bermuda International Race Weekend
  • Big Lake Half Marathon
  • Boston Run to Remember
  • Cape Cod Marathon
  • Cellcom Green Bay Marathon
  • CVS Downtown 5K National Championship
  • Gold Coast Marathon
  • Houston Marathon
  • ING Hartford Marathon
  • Keybank Vermont City Marathon and Relay
  • Maine Coast Half Marathon for Women
  • Maine Marathon
  • Malibu Marathon
  • Maui Marathon
  • Miami Tropical Marathon
  • Mount Desert Island Marathon
  • Oakland Marathon and Running Festival
  • Philadelphia Marathon
  • Ragnar Relays
  • Reach the Beach Relay
  • Space Coast Marathon
  • Toronto Waterfront Marathon
  • Tufts Healthcare 10K for Women
  • Verizon Urban Challenge
  • Walt Disney World Marathon
  • And many more, along with thousands of high profile regional events

Contact us

Get in touch for information and pricing info on any of our services.
Email us to get started today.

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