Race Promotion

Race Management Resources Page 1 of 2     1 2 Bringing Up the Rear: How Late Should a Race Course Remain Open? The sport is booming. The walls of intimidation have been torn down. Anyone willing to make a commitment and accept the sacrifices involved can do it. Races are closing out at record pace, especially at the marathon and half-marathon distances. Life is good in this business. Also: Take our survey Also: DMSE Home Immediate Gratification Awarding Excellence Is Not Always As Simple As It May Seem Also: DMSE Home Also: Please take our survey on awards 2005 Race Surveys Race Director Newsletter - Septermber 2005 Race Director Newsletter - July 2005 It's Your Life. It's Your Rules. Also: Please take our Race Timing & Awards Survey Also: Where Does All The Money Go? Race Director Newsletter - June 2005 Where Does All The Money Go? Also: Survey on Race Fees Also: On Being A Race Director - My Job is Secure... No One Else Wants It! Race Director Newsletter #10 - May 8, 2005 The tenth in a series of newsletters aimed at helping race directors On Being A Race Director - My Job is Secure... No One Else Wants It! Over the years, I have felt that race directors must feel like the crab grass in the lawn of life. Also: About Dave Also: Take our Survey Part III: the Road Race 2003 Finisher Totals Up for Longer Distance Races, Down in Shorter Events Online Registration - A must for all events Overheard during a post-event celebration a well know race director was quoted as saying "any race director who does not use online registration for their events is guilty of a form of malpractice". Race Director Hotline Newsletter #9 - March 5, 2004 The ninth in a monthly series of newsletters aimed at helping race directors Race Director Hotline Newsletter #8 - February 8, 2004 The eighth in a monthly series of newsletters aimed at helping race directors Race Director Hotline Newsletter #7 - November 30 The seventh in a monthly series of newsletters aimed at helping race directors Page 1 of 2     1 2

Cool Running has supported and promoted running events since 1995 and offers the Web's most complete and effective set of race-promotion resources. Our management team has significant first-hand experience with race management, and we understand the needs of race directors.

 
Our services

Free calendar listing:
Include your event in the Web's most respected and comprehensive calendar of running events. Submit your race now.
Edit an existing event.

Free race results listing:
Post your race results on Cool Running. Submit your race results now.

Online advertising:
Promote your event with one of our event advertising packages, each carefully tailored for events of specific sizes and needs. Review our event promotion packages.

Paid link:
Include your website or race application page on our race applications page for a modest fee. Contact us for rates and information.

Your own mini- website:
Build your own web page and registration form in minutes with Cool Running's easy-to-use, automated event builder. Your site gets linked in the event calendar and on our race applications page. Try this affordable service now.

Online race registration:
Along with our partners , we can help you manage your race registration more easily and more efficiently by moving the process online. Read more about this service.
Contact us for rates and information.

Custom Web design:
Engage our designers to build your page from scratch, tapping our years of experience with effective online event promotion. Contact us for rates and information.

Newsletter:
We send out an informative race director newsletter approximately every other month. In this newsletter we discuss all aspects of race management. We discuss both Internet and non-Internet related subjects. To subscribe to our newsletter please click here.

 
Why Cool Running?

Lots of runners. By promoting your race at Cool Running, you put your event in front of one of the largest online running audiences. We have over two million unique visits at Cool Running every month. Our visitors browsing more than 14 million pages each month.

Lots of racers. An overwhelming percentage of these runners are racers, too. Because Cool Running offers the Web's most comprehensive race-related information in our calendar and race results, we are the de facto online hub for runners who race. Let us help you connect with them.

Track record - 10 Years Long. As the Web's longest-running commercial site for runners, Cool Running has unparalleled experience and success rates with race promotion. Hundreds of events have used Cool Running's services, and many of our clients have been online with us every year since we started in 1995. And our readers keep coming back, too: our site traffic has doubled every year since 1995.

Geographic targeting. Even with Cool Running's vast global reach, the web site has been designed to allow you to put your event in front of carefully targeted geographical regions. Particularly for small and regional events, this means that your marketing dollars are spent efficiently on the runners most interested in races in your region.

Online focus. Cool Running is online-only, and we pour all of our energy and expertise into the online medium. As more and more runners turn to the Web for information, we are the most qualified organization to help you meet their needs.

 
Our success stories

We have helped some of the world's most esteemed running events increase participation and improve pre-race and post-race communication with runners. Here are just a few of the hundreds of races that have used Cool Running's event promotion services:

• Boston Marathon & Half Marathon
• Malibu Marathon
• Maui Marathon
• BayState Marathon
• Reach the Beach Relay
• Hartford Marathon
• Big Lake Half Marathon
• Cape Cod Marathon
• Boston Indoor Games
• HP Houston Marathon
• Lake Geneva
• Mercedes Marathon
• Miami Tropical Marathon
• Toronto Waterfront Marathon
• Verizon Urban Challenge
• and dozens of high profile regional events

 
Contact us

Get in touch for information and pricing info on any of our services. Fill out our contact form to get started today.